L’officina di LeRoy (aka LeRoy's Workshop) is a luxury automotive enthusiast brand specializing in American made apparel and heritage shop goods. Like classic cars, each piece not only functions as intended, but is a reflection of ones personality.

Apparel and L'officina Shop Goods are sourced, designed and assembled in-house. Race-inspired vintage is lovingly hand selected and begrudgingly sold.

Partnerships with heritage USA brands like Red Kap, Goldenrod, and Dualco foster similar quality and workmanship principles.

Ryan Price and Suz Keen, award-winning creatives in advertising, founded L'officina di LeRoy out of their love of classic vintage silhouettes, high/low design, and classic cars. Prior to advertising Ryan was a mechanic and shop owner, honing his skills and passion for classics.